How is your sales funnel?
You can read it here.
Bottom line, if you are expecting advertising to make up for a story you aren't working to constantly improve, it won't work.
Advertising tells your story. Building the story is your responsibility.
Ok, enough recap. Let's talk about your sales funnel.
Revenue growth requires helping people move from prospects to customers and customers into repeat customers.
Do you have processes and systems to achieve those goals? That's a yes or no question.
What makes a good sales funnel?
1. It produces revenue. Somehow in business we got away from focusing on the real scorecard. Are we serving enough people in a manner that creates revenue so we can better serve people?
2. Defined sections so you can measure who moved from suspect to prospect to customer to repeat customer to raving fans. What is your criteria for each level?
3. Action. Each section should have action steps that your team can take to help people to move.
Here are three areas to consider.
- How defined is your sales funnel?
Step One: Prospect
Step Two: Inquiring/Meeting
Step Three: First Time Buyer
Step Four: Repeat Customer
By having stages, you can better identify problems. For example, if you are getting prospects to have meetings and not turning them into first time buyers, you know where to focus.
If you don't have a defined sales funnel, you don't know where to concentrate.
- Does your sales funnel make it easy for customers to move to the next level?
Do you make it easy for potential customers to get those answers?
Video on web, Text answers to ????, enter name and email for the 4 most often asked questions.
- Does your sales funnel teach you what your customers need?
Zig Ziglar talked a lot about solving your own problems by helping people solve theirs. Are you using your sales funnel to learn about your customer's needs?
- Does your sales funnel give your customers a chance to grade you?
There are still a lot of businesses focused on what they have to sell instead of what problems their customers need solved. That's a good way to own a stage coach business when your customers are on the train.
If stage coaches saw themselves in the transportation business instead of the stage coach business, they would have been able to grow with their customers. Instead, their customers out grew them.
What business are you in?
I'm still developing my sales funnel. Tomorrow in my Nearly Full Access group, I will go into detail on the technology and focus you need for a sales funnel.
If you haven't joined The Nearly Full Access Group, you can learn more by clicking here
The Nearly Full Access Group goes into much more of the details.
Have a great Monday.
I'm rooting for you.